Watch market analytics
The watch market, in context
Explore asking prices, listing volume, and brand momentum across 200,538 watch listings from 121 brands.
Updated
Jul 20, 2026
Listings tracked
200,538
198,418 sales · 2,120 auctions
Median observed price
$11,000
168,293 listings include USD pricing
Price-ready listings
168,293
Listings with value-grade structured USD pricing
Brands covered
121
Canonical brands represented in eligible market data
Market pulse
What is moving now
Fresh activity and the price ranges where listings concentrate.
Momentum
Trending brands
Last 30 days compared with the preceding 30 days.
Price distribution
Where listings cluster
Eligible listings with a structured USD price.
Brand directory
Most active watch brands
Compare recent listings, common models, reference coverage, and observed price ranges.
Rolex
- Listings
- 86,955
- Median
- $15,000
Omega
- Listings
- 18,995
- Median
- $4,500
Seiko
- Listings
- 15,838
- Median
- $1,600
Tudor
- Listings
- 11,851
- Median
- $3,350
Audemars Piguet
- Listings
- 8,996
- Median
- $37,600
Patek Philippe
- Listings
- 6,109
- Median
- $69,500
Cartier
- Listings
- 5,646
- Median
- $5,500
Breitling
- Listings
- 5,053
- Median
- $3,599
Browse all 121 brandsOpen the full A–Z market directory
- A. Lange & Söhne770
- Accutron20
- Alain Silberstein12
- Alpina97
- Armin Strom10
- Arnold & Son22
- Artisans de Genève6
- Audemars Piguet8,996
- Aventi22
- Ball280
- Baume & Mercier213
- Behrens28
- Bell & Ross450
- Bentley4
- Bianchet4
- Blaken18
- Blancpain896
- Bovet23
- Breguet599
- Breitling5,053
- Bremont101
- Bucherer40
- Bulgari744
- Bulova846
- Carl F. Bucherer130
- Carlo Ferrara2
- Cartier5,646
- Casio1,890
- Chanel12
- Chopard288
- Christiaan van der Klaauw2
- Chronoswiss55
- Concord22
- Corum91
- Credor273
- Cvstos1
- Czapek & Cie31
- Daniel Roth25
- Davosa4
- De Bethune45
- DeWitt4
- Dior2
- Dornblüth & Sohn4
- Doxa291
- Dunhill14
- Emile Chouriet1
- F.P. Journe460
- Ferdinand Berthoud1
- Franck Muller341
- Frederique Constant201
- Gerald Charles12
- Gérald Genta19
- Girard-Perregaux580
- Glashütte Original734
- Graham18
- Grand Seiko3,297
- Greubel Forsey3
- Grönefeld23
- Gucci125
- H. Moser & Cie.442
- Hamilton1,798
- Harry Winston28
- Hautlence2
- Hermès198
- Heuer109
- Hublot1,689
- HYT25
- IWC3,413
- Jacob & Co.110
- Jaeger-LeCoultre1,748
- Jaquet Droz30
- Konstantin Chaykin18
- Kudoke16
- Laurent Ferrier11
- Longines2,279
- Louis Erard99
- Louis Moinet9
- Louis Vuitton21
- Martin Braun3
- Mauboussin1
- Maurice Lacroix150
- MB&F223
- Ming113
- Montblanc246
- Moritz Grossmann3
- Movado172
- Nomos436
- Omega18,995
- Oris1,929
- Panerai3,854
- Parmigiani Fleurier213
- Patek Philippe6,109
- Piaget287
- Pierre Kunz7
- Porsche2
- Porsche Design91
- Rado305
- Raymond Weil102
- Ressence44
- Richard Mille660
- Roger Dubuis97
- Rolex86,955
- Romain Gauthier26
- Romain Jerome12
- Seiko15,838
- Singer3
- Sinn897
- Studio Underd0g92
- TAG Heuer2,282
- Tiffany & Co.42
- Tissot1,518
- Trilobe17
- Tudor11,851
- Ulysse Nardin480
- Unimatic122
- Universal Genève291
- Urwerk50
- Vacheron Constantin2,621
- Van Cleef & Arpels17
- Vulcain84
- Zenith1,505
Market history
Monthly listing volume
A month-by-month view of catalog activity and observed pricing.
| Month | Listings | Priced | Median | Average |
|---|---|---|---|---|
| July 2026 | 15,342 | 13,609 | $12,000 | $26,194.20 |
| June 2026 | 18,871 | 16,594 | $10,750 | $24,652.15 |
| May 2026 | 21,158 | 18,526 | $12,750 | $26,451.40 |
| April 2026 | 20,045 | 17,448 | $12,495 | $23,341.24 |
| March 2026 | 18,612 | 16,175 | $11,700 | $23,150.21 |
| February 2026 | 15,738 | 13,269 | $10,799 | $23,327.80 |
| January 2026 | 15,486 | 12,735 | $10,500 | $21,621.66 |
| December 2025 | 15,040 | 12,314 | $10,800 | $21,380.08 |
| November 2025 | 14,456 | 11,711 | $11,200 | $22,774.13 |
| October 2025 | 13,587 | 10,736 | $10,500 | $22,280.41 |
| September 2025 | 13,099 | 10,318 | $10,000 | $19,360.52 |
| August 2025 | 13,849 | 10,690 | $8,299.50 | $19,818.15 |
| July 2025 | 5,255 | 4,168 | $8,000 | $19,474.64 |
How to read this data
Watchtrader summarizes structured sale and auction listings. Prices are observed asking or auction values in the source material; they are not verified sale prices, appraisals, or financial advice. Duplicate listings, condition, set completeness, and model variants can materially affect comparisons.